Independent of a label, Bloom launched a Kickstarter.com project last Wednesday, with the goal of raising enough money to produce their second full-length album. Surprisingly, within just 32 and 1/2 hours, the project was 100% funded by the popular crowd-sourcing website that continues to redefine how creative projects get launched into the world.
“The response was overwhelming!” said band founder, Joshua Voiles. “We knew we had fans – but with this sort of support it really threw us into ‘scramble mode’ to come-up with stretch goals that allow us to expand on our vision of increasing world awesome – including going on our first tour!”
But this isn’t the first time Bloom has experienced such surprising support. In 2010, when they launched their debut album, Photosynthesis, they were shocked when hundreds of copies of the album were sold within just a few days – with zero support from any record labels and with no advertising whatsoever.
On the heels of this flurry of album sales, they were offered to have their music featured in the wildly popular video game franchise, Rock Band, as one of the very first songs on the Rock Band 3 video game network to feature PRO keys.
As Bloom launched more music and videos into the world, they started getting attention from mini and mega-celebrities alike. The guitarist, Joshua Voiles, got one of his videos watched, shared, and commented on by the top-grossing actor, Tom Hanks (Forrest Gump, Saving Private Ryan), as well as Jim Sturgess (21, Cloud Atlas).
Bloom has also had music videos shared by the musician and YouTube celebrity Alex Day, and the online video entrepreneur Hank Green. All of this attention has resulted in Bloom beginning to achieve that which they initially set out to do – make this world brighter and better.
“We have all gotten countless messages and letters from fans expressing the deep impact Bloom has made in their lives” mentioned Jeremy Finlay, singer and pianist for the group. “In fact, in several cases, the fans have claimed that Bloom had quite literally saved their lives – relieving them from the tempting grasp of suicide” added Wally Allred (bassist).
“That’s really why we do what we do. We seek to create music that truly moves people, and inspires them to learn, grow, and to be their very best selves. It’s a lofty, if not romantic endeavor, but it’s what keeps us up at night and keeps us working hard in a dying industry that doesn’t readily reward substance and heart,” concluded Mari Voiles, drummer for the young band.